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| Pdf this paper focuses on an indepth analysis of the fashion retail brand zara, starting with a detailed introduction of its brand background, find, read and cite all the research you need. | With the young peoples pursuit of fashion, some successful clothing brands accurately grasp the needs of customers, enhance their brand value and create a unique business model. | Zara is one of the largest international fashion companies. | Zaras business model focuses on fast fashion. |
| Net › publication › 373896249research on the business model and brand strategy of fast. | During 2017, zara continued to differentiate and optimise the saling area with flagship openings in madrid, venice and. | Founder amancio ortega pioneered a model of frequent collection releases to keep styles fresh and eliminate unsold inventory. | Since then, zara’s online business had grown at a fast pace. |
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